Email Marketing Strategies That Turn Total Strangers Into Raving Fans
Email marketing might seem like an old-school tactic in the age of social media, but it remains a remarkably effective way to connect with your audience and drive business growth.
For a savvy affiliate marketer, email marketing provides a continous source of website traffic and revenue that will grow organically without the use of of spammy or unethical tactics, or any expensive advertising such as PPC or solo ads.
Unlike fleeting social media posts, email marketing has been around longer than you may think. It changed form with the birth of the internet, but it’s heart dates back to the early days of newspaper coupons and mail-order/direct marketing.
That was all all back in the days of snail mail and now emails land directly in your audience’s inbox, offering a consistent and measurable way to nurture leads and get those sales.
But the reason people buy anything still remains the same as it did back then – “people buy products or services to avoid or solve problems”.
We happily go to the supermarket to avoid an impending problem, such as starvation – and we’ll also go to the hardware store to buy an electric drill to solve the problem of not having a hole in the wall to hang the picture on.
We solve our own problems in everyday life, which is why a successful email marketing strategy needs to be 110% customer-focused on the problems that you or your product/service can solve for them, not you.
When you focus on solving your customers’ problems, your cash flow will solve its own problems, and you will grow your list organically without using paid advertising faster than a bullet train!
Table of Contents
Building Your Foundation: Lists and Legality
Whether you have a brick-and-mortar business or an affiliate marketer, the cornerstone of successful customer engagement and getting those sales is a well-maintained list.
Your email marketing list isn’t just a random collection of addresses; it’s a targeted audience of people who have opted in to receive your communications and have held up their hand and said ‘I’m over here, and I trust you enough to give you my email address. Tell me more.’
Please remember sending unsolicited emails (spam) is illegal in many countries and carries severe penalties.
Building your list organically through single or double opt-ins will keep you on the right side of the law. This also involves clearly stating your privacy policy and providing a simple way for subscribers to unsubscribe.
A list of engaged subscribers is far more valuable than a large, uninterested list. People who actively sign up are more likely to open your emails and take action escpecially if they have been ‘ethically bribed’ with relevant information contained a lead magnet or ebook.
Segmenting your list allows you to tailor your messages to specific groups, increasing engagement and conversion rates. For example, you might segment by demographics, purchase history, or engagement level.
If you are using an email provider on a paid plan, list segmentation will help you ‘clean out’ those addresses that never open or click through and will make your retargeting campaigns easier to run.
Choosing the Right Email Marketing Platform
Numerous email marketing platforms cater to various needs and budgets. Choosing the right one is essential for managing your lists, creating campaigns, and tracking results.
Consider features such as:
Select a platform that’s intuitive and easy to navigate, even if you’re a beginner. Look for platforms that offer automation features, which will allow you to schedule emails, create automated welcome sequences, and personalize messages based on user behavior.
Robust reporting features are vital for tracking your campaign’s performance and optimizing your strategy. Key metrics include open rates, click-through rates, and conversions.
Choose a platform that integrates seamlessly with your website, CRM, and other marketing tools and check everything will be able to integrate with Paypal and Dr Google.
Popular options include OLSP, GetResponse, ConvertKit, and Sendinblue. Each offers varying price points and features, but OLSP has the best email/affiliate marketing training program available.
Research different platforms to find the best fit for your needs and budget.
Crafting Compelling Email Content
Email content is crucial for engaging your audience and achieving your marketing goals. Keep these key points in mind:-
When A Subject Line Is Not A Subject Line
A subject line is NOT a subject line – it is a headline! Writing a great headline will get your customer excited and force them to open your email.
Compare these two headlines and consider which will increase your open rate the most … ‘Tax Savings Information.’ Or ‘How To Beat The Taxman and Stay Out Of Jail!’ … well, which would you open? (shh)
Personalisation
Personalize your emails whenever possible, using the subscriber’s name and tailoring the content to their interests and preferences.
Editors Note: I’m very big on manners, so if your email doesn’t start with “Hi” or “Hello Dan,” I’m probably going to think it’s spam or the sender is rude. Either way, I’m on the offensive, and you never want your customer to feel like that.
If you’re unsure about the tone of your email, read it aloud to a friend or jump on the other side of the screen and take a look at it from the reader’s side.
Create Great Content
Providing your readers with valuable and relevant content that educates, entertains, or solves a problem for your audience. Avoid overly promotional emails; focus on building relationships and providing value.
There is a major distinction between product/service features and benefits and how they affect the resulting click-through rate.
When you can include benefits of your product or service, rather than features in your email marketing campaigns, your CTR will go through the roof!
Create A Clear & Concise CTA
Include a clear and concise call to action (CTA) in every email, guiding the reader toward the desired outcome, such as visiting your website, making a purchase, or signing up for a webinar.
You’re a problem solver, so create content that solves your readers’ problems.
Always remember to make sure your emails are mobile-friendly. Because so many people read emails on their smartphones, you’re likely to miss out on sales if you don’t.
Email marketing is a powerful tool for building relationships, driving sales, and achieving your affiliate marketing goals.
By focusing on building a quality email marketing list, choosing the right platform, crafting compelling content, and meticulously tracking your results, you can establish a successful email marketing strategy that yields significant returns week after week.
Remember, consistency and patience are key to achieving long-term success.
Fly high my friend,
Dan 😊
